Designer watches. Honest prices.

Offering the most desired
high street brands
since 2014

Burberry, Hugo Boss, Emporio Armani, Fossil, Michael Kors, Daniel Wellington and more, with new arrivals landing all the time.

Shop mens Shop womens
  • Free UK deliveryOn every order
  • Brand new & boxedOriginal packaging, every time
  • Below RRP pricesOn every watch, every day
  • 30-day returnsFull refund, no fuss
Mens watches Shop Mens watches Shop now Womens watches Shop Womens watches Shop now

New in

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Fossil Raquel White Mother of Pearl Dial Womens Watch ES5304

£139.99
£139.99
Sale

Emporio Armani Zeta Dress Mens Watch AR1974

£114.99 £97.74
£97.74 £114.99
Sale

Burberry The City Silver 34mm Womens Watch BU9144

£124.99 £106.24
£106.24 £124.99

Daniel Wellington Quadro Micro Rose Gold 16mm Womens Watch DW00100651

£94.99
£94.99

Burberry City Classic Beige Leather Strap Womens Watch BU9109

£134.99
£134.99

Emporio Armani Paolo 42mm Black Strap Mens Watch AR11530

£89.99
£89.99

Tommy Hilfiger Two Layered Case Mens Watch 1792059

£109.99
£109.99
Sale

Maserati Traguardo Chronograph Bracelet Mens Watch R8873612058

£244.99 £208.24
£208.24 £244.99

Shop by brand

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Best sellers

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Fossil Bronson Gold Dial Mens Watch ME3217

£189.99
£189.99

Hugo Boss Energy Stainless Steel Mens Watch 1513971

£144.99
£144.99

Burberry The City 42mm Black Mens Watch BU9901

£144.99
£144.99

Tommy Hilfiger Mason Mens Watch 1791788

£99.99
£99.99

Michael Kors Colette Stone Set Womens Watch MK6606

£59.99
£59.99

Hugo Boss Energy Chronograph Black Dial Mens Watch 1513969

£99.99
£99.99

Hugo Boss Flawless Mesh Womens Watch 1502551

£114.99
£114.99

Hugo Boss Steer GQ Chronograph Mens Watch 1513996

£179.99
£179.99

Why Watches Limited

An independent watch retailer, online since 2014.

We're a small UK team that buys well and sells for less. No showroom, no sales floor — just the brands people actually ask for, at prices the high street can't match.

Shop all watches
  • 01 30-day returns

    Changed your mind? Send it back within 30 days, unworn and boxed, for a full refund.

  • 02 Ships worldwide

    Free UK delivery. EU, US, Canada, Australia and more from £12.99.

  • 03 Pay your way

    Klarna, PayPal, Apple Pay, Google Pay and all major cards.

  • 04 Brands you know

    Burberry, Hugo Boss, Emporio Armani, Fossil, Michael Kors, Seiko, Lacoste and more.